Question the default.
We challenge assumptions before we fall in love with answers.
No permission needed.
WE ARE THE
MISFITS.
01 / Our mindsetWe never believed
fitting in was the point.
fitting in was the point.
DIFFERENT
ON PURPOSE.
Being different means nothing if it doesn’t make a difference.
We bring strategy, creativity and technology together to turn unconventional thinking into work that actually works.
Make it matter.
Creativity should earn its place. In your business, not just in a deck.
Own the outcome.
We experiment, measure, learn and stand behind the work.
Stay human.
Straight conversations. Curious people. Good relationships, without the pose.
02 / What we doNo boxes. No silos.
One way forward.
One way forward.
GOOD IDEAS.
BETTER EXECUTION.
From the first question to the final detail.
A connected approach to moving brands forward.
01Strategy
A point of view. A way forward.
Before making something new, we ask the right questions. We find what makes your brand matter and turn that into a clear direction for what comes next.
- Brand positioning
- Audience & insights
- Go-to-market
- Communication strategy
02Creative
Ideas with something to say.
We turn strategic thinking into a distinctive voice and a visual identity. Then we bring both to life through campaigns and content with a reason to exist.
- Brand identity
- Art direction
- Campaigns
- Content & copy
03Digital
Built to connect. Made to work.
From the first interaction to the next conversion, we build digital experiences that connect your brand to the people who matter, with performance built into the thinking.
- Websites
- Digital experiences
- Social media
- Paid media
04Technology
Less friction. More possibility.
We connect the systems behind the experience. Practical tools, useful automation and clear data give your team more time for the work that needs a human.
- Automation
- Custom tools
- Data & reporting
- System integrations
03 / Selected workStrategy into action.
Ideas out in the world.
Ideas out in the world.
GOOD IDEAS.
REAL WORK
A selection of projects from our work as Rumo. A new name, built on the work we’ve done.
Three brands. Three conversations.
Social media strategy & content
Content with a destination.
Social media strategy & content
Creative meets performance.
Paid media & advertising creative
A clearer digital presence.
Website design & development
A stronger connection to the inbox.
Email marketing
Better signals. Clearer decisions.
Analytics & tracking
Built to be found.
Technical SEO
04 / The manifestoWE WERE
The misfits. The outliers. The nonconformists.
WE WERE
NEVER MEANT
TO FIT IN.
The misfits. The outliers. The nonconformists.We ask why when everyone else says yes.
We question the obvious. Challenge the expected. Make things that matter.
We experiment. We get things wrong. We learn. We rebuild.
We own our mistakes. But we’ll never apologise for having the courage to try.
NOT SORRY05 / The peopleIndependent minds.
A shared direction.
A shared direction.
GOOD PEOPLE.
DIFFERENT MINDS.
The people behind the strategy, the ideas and the work.
01 / Not SorryPedro Talaia
Founder / Tech & Digital Strategy
02 / Not SorryMargarida Lopes
Marketing Strategy
03 / Not SorryMaria Gomes
Social Media & Design
04 / Not Sorry
Mariana Fernandes
Video & Photography
Different perspectives.
One team to move your brand forward.